BoomerangMe’s paid plans start at $164 a month (billed annually) for the Business tier, rising to $214/month for Agency and $249/month for Franchise. Billed monthly instead, those same three tiers run $199, $259, and $299. Every plan includes a 14-day free trial with no credit card required, plus a 30-day money-back guarantee if it’s not a fit.
That $164 figure won’t match what you’ll find on most comparison sites, where the starting price is often listed as $69/month — a number that’s now outdated. Keep reading: the next section explains why, and clears up a related myth about free plans too.
Why BoomerangMe’s Price Looks Different on Every Site
Search “BoomerangMe pricing” and the numbers you find won’t agree with each other. Some listings put the starting price near $69 a month, under plan names that don’t match what’s on BoomerangMe’s own site today. That gap is usually a freshness problem rather than a pricing error: BoomerangMe restructured its plans and pricing at some point, and pricing data on third-party directories is rarely re-verified once it’s published — a listing can sit unchanged for months or years after a vendor’s actual pricing changes.
This matters more for a loyalty platform than for something cheaper: BoomerangMe’s plans are priced per business, and a $95–$130/month gap between an outdated listing and what you’re actually charged at checkout is enough to blow a small business’s marketing budget for the quarter. Check the vendor’s own pricing page against any third-party listing before you commit numbers to a plan — for BoomerangMe or any SaaS tool.
There’s a second, more specific problem too: some listings don’t just show an old number, they claim BoomerangMe has a permanent free plan. It doesn’t. BoomerangMe’s official pricing page offers a 14-day free trial with no credit card required — but no free tier you can stay on indefinitely. If you’re comparing this to competitors that do offer a genuine free plan, don’t let a mislabeled “free version available” tag on a directory talk you into assuming BoomerangMe has one too.
BoomerangMe Pricing Plans
BoomerangMe sells three self-serve plans — Business, Agency, and Franchise — plus a custom Enterprise tier you have to contact sales for. All three self-serve plans can be billed monthly, quarterly, or annually, and the discount for committing longer is real: annual billing saves 20% off the monthly rate.
| Plan | Monthly | Quarterly (per mo.) | Annual (per mo.) | Built for |
|---|---|---|---|---|
| Business | $199 | $179 | $164 | Single-location businesses running their own loyalty program |
| Agency | $259 | $239 | $214 | Agencies reselling loyalty programs to clients under their own brand |
| Franchise | $299 | $269 | $249 | Multi-location businesses and franchise chains |
| Enterprise | Custom | Custom | Custom | Businesses that need higher limits or features outside the standard tiers |
A few things worth knowing before you pick one:
- There’s no per-location or per-card fee stacked on top. The advertised price is the whole bill for that tier, aside from optional add-ons covered below.
- The lowest publicly listed price is $164/month, not $69 — there is currently no entry-level plan under Business.
- Quarterly billing sits between the two: a smaller discount than annual, without the full year’s commitment.
What Each Plan Includes
Business (from $164/month)
The Business plan is built for a single local business running its own loyalty program, not reselling one. It includes unlimited branded loyalty cards, up to 10 active promotions at once, 10 locations with geofenced push notifications (a 330-foot radius around each), 50 manager/scanner-app seats, a built-in CRM, analytics and automated reports, and API and webhook access for connecting to a POS or CRM. It doesn’t include white labeling, sub-accounts, a reseller dashboard, or Stripe/PayPal payment gateway connections — those start on the Agency plan, covered next.
Agency (from $214/month)
Agency is the resale tier: it’s built for marketing agencies that want to offer loyalty programs to clients as a branded, recurring-revenue product. It carries everything in Business plus full white-labeling, a reseller dashboard, and the ability to connect your own Stripe or PayPal account so client payments land directly in your bank account. Three sub-accounts are included; each additional active sub-account beyond that costs an extra $15/month.
Franchise (from $249/month)
Franchise targets multi-location businesses and franchise chains that need one shared database with different access levels for headquarters and individual locations. It adds multi-location management, multitenant promotions that run across every location at once, POS integrations, and a franchise-wide reporting dashboard broken out by location. White labeling is available on Franchise as a paid add-on rather than a built-in feature. Sub-accounts work differently here too: the first three are included, but each additional one costs $99/month — considerably more than the $15/month rate on the Agency plan.
Enterprise (custom pricing)
For businesses that need higher limits — more locations, more promotions, more managers — than the top standard tier allows, BoomerangMe offers a custom Enterprise plan. Pricing isn’t published; you’ll need to contact sales directly, and there’s no indication of a starting price or minimum commitment on the public site.
Costs That Aren’t in The Sticker Price
BoomerangMe’s core plans are flat monthly fees with no usage-based surcharges on cards issued, customers, or push notifications sent — that part is refreshingly straightforward. The main way actual spend creeps past the sticker price is the sub-account overage fees on Agency and Franchise, covered above, once you pass three active client accounts. Beyond that, Enterprise is the only tier with no public number to plan around at all.
Is BoomerangMe Worth The Price?
BoomerangMe is worth it if you’re a local business, agency, or franchise that wants a fully built loyalty platform — digital wallet cards, CRM, automation, and reporting — without piecing together separate tools for each. The trial and refund window keep the financial risk of testing it low, and the annual discount is a real 20% rather than a token markdown.
It’s a harder sell for a few kinds of buyers. A solo freelancer or very small side business testing whether a loyalty program helps at all may find $164–$199/month steep for something that’s still unproven for their use case — there’s no $20–$50/month starter tier to ease into, and no free plan to fall back on if the trial isn’t enough time to decide. Agencies planning to resell to more than a handful of clients need to model the sub-account fees into their margins rather than assuming the base Agency price covers everyone. And franchise operators comparing options should factor in that Franchise-tier sub-accounts cost more per account than Agency’s, which changes the math if you’re adding locations gradually rather than all at once.
Those are real costs to plan around, not deal-breakers — but any pricing page that doesn’t mention a single limitation is giving you marketing copy, not a review.
Frequently Asked Questions
Not specified. BoomerangMe’s public pricing page doesn’t say whether the trial auto-converts to a paid subscription or requires you to actively choose a plan. If this matters for your budgeting, confirm directly with BoomerangMe’s sales or support team before starting the trial.
Yes. BoomerangMe advertises a 30-day, no-questions-asked refund on any plan, giving you more time to evaluate it than the 14-day trial alone provides.
It’s genuinely cheaper — annual billing is 20% below the monthly rate across all three plans (for example, Business drops from $199/month to $164/month).
No, up to 10 locations are included in the flat $164–$199/month Business price, with no per-location surcharge. You’d only need to move up a tier if you exceed 10 locations, 10 active promotions, or 50 manager seats, since those are the plan’s stated limits rather than pay-as-you-go add-ons.
No separate fee is listed. BoomerangMe’s public pricing page doesn’t call out a setup or onboarding fee for any of the three self-serve plans — the advertised monthly price appears to be the full cost for standard self-serve setup. That’s not explicitly confirmed as fee-free in writing, though, so if a one-time setup cost would affect your budget, confirm it directly with BoomerangMe before signing up.