Search “HighLevel Mobile App” and you’ll land on three different products that all go by roughly the same name: the free HighLevel app, the gray-labeled LeadConnector app, and the paid White Label mobile app. They run on the same underlying code, but they are not interchangeable, and picking the wrong one wastes either your time or your money.
Here’s the short version. If you’re a HighLevel user who just wants to check messages and pipelines from your phone, download the HighLevel app — it’s free and works immediately. If you’re an agency reselling HighLevel to clients and don’t want “HighLevel” or “LeadConnector” showing up in front of them, use LeadConnector, also free. If you want your own logo, name, and App Store listing, you need the White Label mobile app, which is a separate paid product layered on top of your existing plan.
The rest of this guide breaks down what each version actually includes, what changed in the app’s July 2026 redesign, and where the White Label option genuinely falls short of what its marketing implies.
The Three HighLevel Mobile Apps
| App | Branding | Cost | Best for |
|---|---|---|---|
| HighLevel app | HighLevel logo and name | Free with any plan | Agency owners and internal teams |
| LeadConnector | Generic “LeadConnector” branding, no visible tie to HighLevel | Free with any plan | Agencies who want to hide the HighLevel name from clients without paying extra |
| White Label mobile app | Your own name, logo, and app icon | Paid add-on, submitted under your own developer accounts | Agencies selling access to sub-accounts as their own software |
All three connect to the same account data. A contact you update in one shows up identically in the others, and the choice between them is entirely about who sees what branding, not about which one has more features.
The HighLevel app and LeadConnector aren’t the same listing with two names — they’re two separate App Store and Google Play listings, each with its own install count and review history. The HighLevel app is published under developer “Synclio” and currently holds a 4.5-out-of-5 rating from roughly 3,700 App Store reviews, with 100,000+ installs on Google Play. LeadConnector is a distinct listing with its own separate rating and review count.
What The Free HighLevel App Covers
The free HighLevel app covers the tasks people actually reach for a phone to do: replying to conversations across SMS, email, Facebook Messenger, Instagram DMs, and WhatsApp from a single unified inbox, managing pipeline opportunities, booking or rescheduling appointments, sending invoices, and getting push notifications when a lead comes in. If a contact messages you on Instagram and later follows up by text, the app lets you switch channels mid-conversation and replies automatically go out on the right platform. It also lets you call any contact stored in your phone directly through the app, even contacts that were never added to your CRM.
Everything you do on mobile syncs with the desktop platform in real time, so switching devices mid-task doesn’t lose your place.
White Label Mobile App Pricing
HighLevel’s own pricing page lists the White Label mobile app as a flat $497/month add-on, available on top of any base plan. That’s separate from — and coincidentally the same number as — the Agency Pro plan, which costs $497/month on its own and unlocks SaaS Mode, automated sub-account creation, and rebilling with markup, but does not include the White Label mobile app for free.
The one plan where it is bundled in at no extra add-on cost is Enterprise, which is custom-quoted and built for higher-volume agencies. Outside of Enterprise, expect the White Label add-on on top of whichever base plan you’re on: Starter at $97/month, Unlimited at $297/month, or Agency Pro.
One cost sits outside HighLevel’s pricing entirely and isn’t optional: your own Apple Developer account, which Apple bills annually regardless of what you pay HighLevel.
Beyond the cost, the White Label mobile app takes the same feature set and wraps it in your agency’s identity: your app name, your icon on your client’s home screen, and your listing in the App Store and Google Play rather than HighLevel’s. Setup includes custom colors, fonts, and menu ordering, and HighLevel’s team handles submitting the app for App Store and Play Store review on your behalf.
Mobile v4.0.0: What Changed For Your Clients
HighLevel began rolling out a rebuilt mobile experience, internally called Mobile v4.0.0, as an opt-in Labs feature. It’s not automatic; an agency has to turn it on manually under Agency Settings, Labs, Subaccounts before anyone sees it, and HighLevel has said the redesign will keep rolling out in phases rather than shipping all at once.
The redesign itself brings a new dynamic homepage with widgets for tasks, pipeline value, and unread messages, a Universal Search that can currently search conversations, contacts, and opportunities, an in-app AI assistant called Ask AI for drafting content and running supported actions, and a genuine dark mode.
A quieter change carries more real consequences for agencies running White Label apps: mobile access now enforces the same SaaS Configurator plan restrictions that already govern the web app. Previously, a client using the mobile app could see modules regardless of what their sub-account plan included. After this update, a client on a lower-tier plan simply won’t see modules on mobile that their plan doesn’t cover — mobile and web access finally match. If you’ve built client packages around specific plan tiers, this is worth checking before you enable the new experience, because a client who previously had visibility into something on mobile through the old app behavior may lose it.
HighLevel has also confirmed that agencies running White Label mobile apps will need to expect existing branding customizations to break under the new interface, since the redesign restructures the layout those customizations were built for. They’ve stated a new customizer is coming to address this, but as of this writing it hasn’t shipped, which means agencies should test the new experience on an internal sub-account first rather than pushing it straight to client-facing apps.
What App Store Reviews Reveal
Verified App Store reviewers give the app a 4.5-out-of-5 average across roughly 3,700 ratings, but the written reviews behind that number surface specifics worth knowing before you commit to a branding tier.
One reviewer, writing in October 2025, described a specific workaround: keeping both the standard HighLevel app and their agency’s branded White Label app installed on the same phone at the same time, because each one occasionally misses notifications for a different subset of client messages. Rather than one app reliably covering everything, they treated the two as partial, overlapping safety nets.
A separate review flags a different gap: the mobile app lacking full parity with the desktop platform, specifically the inability to CC or BCC contacts on emails from mobile, no way to assign a contact to a workflow from the phone, and limited ability to edit a contact’s additional info fields on mobile — all tasks that work fine on desktop. That review is from 2021, so treat it as evidence the app has historically lagged desktop on specific actions rather than proof those exact gaps are still unaddressed today; verify current behavior for any workflow you depend on before assuming it works from your phone.
None of this makes the app a bad choice — a 4.5-star average across thousands of ratings is a solid track record for a business utility app. But an accurate picture of where the mobile experience has historically deferred to desktop will save you a support ticket later.
Additional Limitations Worth Knowing
A recent user review on Google Play points to inconsistent call quality through the app’s native calling feature, including caller ID failing to display a contact’s name even when that number is already saved correctly in the CRM. If your team or your clients rely heavily on in-app calling rather than SMS and chat, test that specific workflow before rolling the app out broadly.
The phased rollout of the new mobile experience is also a real constraint, not a minor caveat. Universal Search currently covers only three modules, with full coverage targeted for a later date HighLevel hasn’t finalized publicly. Homepage widgets aren’t yet customizable. If your team needs full search across every module today, the current mobile app won’t deliver that yet regardless of which branded version you’re running.
Who Should Get The White Label App (and Who Shouldn’t)
The White Label mobile app earns its cost for agencies already positioning HighLevel as their own software product to paying sub-account clients, where a generic “LeadConnector” icon undercuts the story they’re selling. If clients are already paying you for access to “your platform” rather than for marketing services, an app with your name on their home screen reinforces that relationship every time they open it.
It doesn’t make sense for agencies managing client marketing directly rather than reselling software access, since those clients have no reason to log into any mobile app at all. It’s also premature for anyone still validating whether their sub-account model has enough active users to justify an ongoing paid add-on — the free LeadConnector app already hides the HighLevel name without the extra cost, and it’s a reasonable place to stay until client volume justifies the upgrade.
Setting Up The White Label Mobile App
- Check which base plan you’re on and budget for the $497/month add-on — unless you’re on Enterprise, which already includes it.
- Set up your own Apple Developer account, since HighLevel’s fees don’t cover this.
- Prepare your brand assets: app name, icon, splash screen, color scheme, and a short store description.
- Submit your build through HighLevel’s app promotion and customizer tool, which handles the App Store and Google Play submission process for you.
- Roll out to an internal sub-account before client-facing ones, particularly if you’re enabling the new Mobile v4.0.0 experience.
Frequently Asked Questions
Yes. It runs on the same underlying platform, so new features, bug fixes, and outages roll out to it at the same time as the core app.
No. HighLevel’s pricing page lists the White Label mobile app as a flat $497/month add-on rather than a per-sub-account charge, which is notable since some of HighLevel’s other add-ons — the Branded Client Portal App, for example — are billed per sub-account. The mobile app’s cost stays flat regardless of how many client sub-accounts use it.
Yes. HighLevel submits your branded app to both the Apple App Store and Google Play under your own developer accounts.