As GoHighLevel continues to dominate the marketing automation landscape, agency owners are faced with an important question: how to provide reliable, white-label client support without overwhelming internal resources?
That’s where platforms like HL Pro Tools and Extendly come in. Both are designed to help GoHighLevel (GHL) agency users scale operations, reduce churn and deliver top-tier client support. But their approaches are very different and so is their ideal audience.
In this comparison, we’ll explore the key differences between these platforms, including features, pricing, ideal users and overall value.
What Is HL Pro Tools?
HL Pro Tools is a premium white-label support and enablement platform built by experienced GHL agency owners. It’s more than a support service, it’s a scaling system that combines client support, agency branding, onboarding automation and live business coaching.
Whether you run a SaaS reseller model or a service-based agency using GoHighLevel, HL Pro Tools acts as a complete backend partner, offering you the infrastructure to grow faster with fewer internal hires.
Standout Features of HL Pro Tools
- Unlimited Branded Live Chat & Zoom Support: Available 24/7, fully white-labeled under your brand.
- Exclusive SaaS Snapshot: Pre-built workflows, automations, and templates modeled after GHL’s most successful agency funnel.
- Daily Coaching Calls: These aren’t just tech support sessions, they’re full-on business training for sales, onboarding and scaling.
- Advanced Agency Branding Tools: Includes a branded demo video generator, theme builder, onboarding checklists and agency assets.
- Done-For-You Setup: From client onboarding to reputation management and lead generation templates.
- Live Chat Widget for Your Site: Branded chat support for prospects and clients on your own agency site.
HL Pro Tools Pricing Plans
- Core Plan ($97/month): Access to help center, chat widget and agency-branded knowledge base.
- VIP Plan ($297/month): Adds 24/7 chat and Zoom support for up to 10 clients.
- Elite Plan ($897/month): Includes unlimited support, 4 onboarding calls/month, GHL University access, niche snapshots.
- Platinum Plan (Starts at $2,997/month): Includes everything plus personalized 1-on-1 coaching and advanced setup assistance.
What Is Extendly?
Extendly is a white-label support service built for GHL agencies that want flexible, scalable support solutions without the high cost of hiring a team. It focuses heavily on affordability and ease of use.
Unlike HL Pro Tools, Extendly provides flexible, modular support services, including 24/7 white-label live chat and optional onboarding calls you can purchase individually. This pay-as-you-go approach helps smaller or growing agencies control costs and scale support on demand.
Notable Features of Extendly
- 24/7 White-Label Support for Clients: Your clients can reach trained support agents any time via chat, email or support tickets without knowing it’s Extendly.
- Pay-As-You-Go Onboarding Calls: Flexible onboarding calls start at $149 each or are bundled in premium plans. This is perfect for agencies that want to scale onboarding only when needed
- SaaSPRENEUR Snapshot: Includes full websites, automations, onboarding flows, and account setup templates for SaaS resellers.
- Editable Knowledge Base: Use Extendly’s pre-built articles or customize your own to reduce support tickets and empower clients to self-serve.
- Custom Support Packages: Scale from basic ticket support to full enterprise onboarding with a dedicated account manager.
- Slack & Email Support for Agencies: Higher-tier plans come with direct communication channels and sales enablement materials.
Extendly Pricing Plans
- ExtendlyOS ($99/month): Perfect for growing businesses looking to equip their in-house support teams with essential tools.
- Full-Service Customer Support: Ideal for agencies that want premium client support without the burden of managing a support team. Pricing depends on how many sub-accounts you need:
| Sub-Accounts | Monthly (Billed Monthly) | Monthly (Billed Annually) |
|---|---|---|
| 3 | $199 | $166 |
| 10 | $299 | $208 |
| 20 | $399 | $249 |
| 40 | $599 | $499 |
| 75 | $799 | $583 |
| Unlimited | $999 | $749 |
- Enterprise Premium Support: Built for scaling agencies that need advanced, fully managed client support systems. This plan includes:
- Dedicated Account Manager
- Dedicated Support Agent Team
- Slack Support Channel
- Custom SOP Development
Key Differences: HL Pro Tools vs Extendly
| Feature | HL Pro Tools | Extendly |
|---|---|---|
| Pricing Plans | Core ($97/mo), VIP ($297/mo), Elite ($897/mo), Platinum ($2997/mo) | ExtendlyOS ($99/mo), Full-Service Customer Support ($199–$999/mo by sub-accounts), Enterprise Premium Support (custom pricing) |
| Setup Time | Less than 10 minutes | Not specified |
| Support Coverage | Core: No live agent support; VIP: 24/7 live agent support for up to 10 clients; Elite & Platinum: unlimited client live support | Full-Service & Enterprise plans include 24/7 live chat, ticket/email support, Slack support channel, dedicated account managers, and more |
| Client Onboarding | Included in higher-tier plans | Pay-per-call ($149 per call) |
| Knowledge Base & Support Tools | Whitelabeled support widget & customizable knowledge base included in all plans | Whitelabeled support widget & library with customizable knowledge base included starting with ExtendlyOS |
| Coaching & Training | 10+ weekly coaching calls (tech, sales, prospecting, FB ads) included in all plans; branded courses for A2P 10DLC compliance | Sales coaching calls, SaaS sales & strategy coaching, and training materials included in Full-Service & Enterprise plans |
| Branding & Marketing Assets | Brandable demo videos and slide decks; theme builder; interactive guided tours | Pre-recorded demo videos, pitch decks, sales scripts, and SOPs included in Full-Service Customer Support and Enterprise plans |
| Snapshots & Templates | OG SaaS snapshot, demo snapshot, 40+ niche-specific snapshots (Platinum) | Quick Start SaaSPRENEUR snapshot, client snapshots and customizable SOPs |
| Integration & Customization | HL Pro Tools Connector App for no-code custom integrations | Not specified |
| Additional Features | Access to GHL University for AI onboarding (Elite+), done-for-you KickSaaS setup (Platinum), niche snapshot requests | News & announcements, knowledge base editor, Slack support channel, custom SOPs, A2P registration support, and comprehensive customer success management |
| Best For | Agencies & SaaS resellers wanting flexible, branded SaaS solutions with coaching & onboarding support | Growing businesses and agencies needing comprehensive managed support with scalable sub-account options and premium tailored service |
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Who Should Use HL Pro Tools?
HL Pro Tools is ideal if:
- You’re building a scalable SaaS or service agency on GoHighLevel
- You want branded onboarding, sales assets and live coaching
- You need white-glove client support without building your own team
- You’re managing 10+ clients or selling high-ticket packages
- You prefer an all-in-one solution vs piecing together separate tools
If you’re building a serious SaaS or service-based agency on GHL and want to outsource both support and client enablement, HL Pro Tools provides everything you need including done-for-you systems and deep coaching.
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Who Should Use Extendly?
Extendly is better if:
- You’re in the early growth phase and need low-cost, flexible support
- You want to only pay for onboarding when you need it
- You prefer separating support and onboarding services
- You’re a solo founder or run a lean team
- You’re testing or validating your SaaS offer and want to stay agile
If you’re watching costs and need client-facing support without committing to a full-stack platform, Extendly delivers exactly that with room to grow into higher tiers.
🔥 Special Offer: Get Extendly’s Limited-Time Deal for GoHighLevel Agencies – Includes Onboarding Credits & Bonus Support → Claim the deal here
Final Verdict: Which Is Right For Your Agency?
There’s no one-size-fits-all answer. HL Pro Tools and Extendly are both powerful white-label partners but they serve different types of agencies.
- Choose HL Pro Tools if you want a full-stack, agency-building partner that includes done-for-you onboarding systems, unlimited client support, sales enablement and live coaching.
- Choose Extendly if you want a flexible, affordable support team that grows with your agency and lets you control your spend based on current client volume.